Digital marketing : In simple sense is marketing on a digital platform .Marketing is mostly about selecting gold that means selecting your own target .There are two ways to look at it
1)Targeting a specific group of people this helps you to get maximum output from smaller area of people .eg in our assignment we are giving accelerated learning further reducing the area we can say that accelerated learning in school. This restricts our area of only to school now if we give a name of school then our prospect will further reduce area .
OR
2)Another way is spreading awareness to all the people of the population . Here the area of market is more, So more resources are required . The time is also wasted so other is preferred.
We as marketers are required to boost the product as it can go to most no of people hence help in growth of people.
The every man who has a need of the product should be aware of the product need is more . Need gives arise to need .When you have to easily commute then you go for a car and then for a comfortable you buy better seat and so on .
Communication
In this program, we will have a key focus on communication and writing skills. Communication helps in content creation, sales and becoming a successful professional or entrepreneur. Lots of writing work will be involved with each assignment. If your communication is not good enough, make a commitment to improve it.
To improve on English: read a lot (30 min a day) write(500 words) and go for podcast so that you can respond and understand the language.
Indian Economy
When the average population is above the age of 50 the economy increases .this is proportionate equation . As the parents are 50 the children are grown ups and move out of the house to settle
Debts creates money . example If u want to buy a house and don’t have money then u take money from bank and the depositors money is used for them.
Integrated Digital Marketing
Content marketing is making content for the visitors . Content is put on social media .So that people go on their website hence increases the SEO rank . Then we focus on advertising marketing on all media ads. Then visitors convert them to customer .
How to select Niche
Niche is the targeting people you select for your product . These people are concerned to some product in some or the other way . This basically needs understanding of market and person knowledge and your own understanding of situation. A market will become bigger and complex over time, without exceptions. More opportunity revolves around these problem .
You need to have a narrow focus
Research
The best way you search is find your problem and find your solution to them . This can easily be opportunity to make it big , many people can have same problem if you solve yours then you can take charge to solve their.
Keyword help in finding what people are searching and their needs for there are software like Adwords keywords , UberSuggestion etc.
Keyword help in finding what your completion are doing and can increase your help in business Growth.
Google Trends
Find out how topics are getting hot basically telling where people are reading. Find out topics across countries .It finds out how competitor brand names match with your brand name.
Part 2: Come Up with 3 Different Niches
1) Internship programs
2) Learning classroom
3) Digital marketing services
Part 3: Come up with 5 Different Keywords for 3 Niches with Search Volume
- Internship 6600
It Internship 4400
Management Internship 880
Engineering Internship 5400
Account internship 440
2) Learning 13500
Online-learning 6600
Internet-learning 110
Technology-learning 210
Classroom-learning210
3) Digital marketing49500
Content marketing14800
Advertising 60500
Marketing90500
Social media marketing44000
Part 4: Come up with 3 Article Ideas for Each Niche based on the Keywords you have researched.
- Internship programs
Importance of internship
Similarity of job and internship
Internship usefulness
- Learning classroom
Smart learning
Online learning –comfort
Learning : new ways and methods
- Digital marketing services
Digital marketing v/s on-field marketing
Importance of Digital marketing
Impact of digital marketing in India
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